A well-designed letterhead shows customers they're dealing with an organization with an attention to detail. A poorly designed or outdated letterhead can have the opposite effect. Use your letterhead to create an image your customers can feel comfortable trusting.

• Create a simple black-and-white letterhead for faxes, while reserving more colorful ones for sales letters and business correspondence.
• Smoother, high-quality paper stock creates a strong and professional impression.
• Letterhead isn't just for business. Consider creating a personalized letterhead for your correspondence to family and friends.